Our Story

In the beginning, O’Neill wrote, “Between two hurricanes, (the infamous Frances and Jeanne that hit Florida in the fall of 2004) I was “hit” with a stage-three breast cancer diagnosis. Because of the hurricanes, I didn’t have time to think about my medical predicament but I did have time to realize that the Center was a very special place.”

When things were returning to normal and O’Neill was feeling better, she proposed to friends who were also patients that they do something to help. They approached the Center.  The response was immediate and focused.


“We need a fund for individuals with breast cancer who walk into this clinic almost every week and have little or no health insurance!”

“A committee of community volunteers was formed and we were off and running,” O’Neill said.

As long as she was able, O’Neill worked tirelessly to build a strong foundation for her newly formed organization. After she lost her battle with breast cancer in May 2006, a circle of friends, co-founders, survivors and community volunteers vowed to continue.  The original founders continued and grew as Pink Tie Friends, Inc.


In early 2013, Pink Tie Friends became Friends in Pink.  The name has changed — The mission remains the same

Our organization is funded through various events, grants and private donations. Our major fundraisers throughout the years include publishing an annual calendar filled with beautiful photographs of breast cancer survivors, our Friendship Luncheon which is attended by more than 200 people every year, and our Pink Tie Showcase. We are also the beneficiary of dozens of events hosted by local businesses.

Here, on the Treasure Coast of Florida, it costs $356,000.00 to prevail over Breast Cancer.  Friends In Pink has assisted nearly 300 people survive the financial, emotional and psychological burdens of Breast Cancer.

We have a wonderful history of helping those in need in our community and We look forward, with your support, to many more years of providing support to those with breast cancer.


Uninsured Breast Cancer Patients’ Mortality Rate 30% to 50% Higher Than Patients with Private Insurance

According to the Journal of the National Cancer Institute, uninsured patients with breast cancer have a 30% to 50% greater chance of dying than patients with private insurance coverage.

Since 2005, Pink Tie Friends, Inc. volunteers and supporters have raised funds and awareness through the annual Calendar, Pink Tie Showcase, and Friendship Luncheon. Portions of the funds raised have helped more than 60 women and men in Martin, St. Lucie, and Indian River counties overcome the financial burden of their treatment. The future is brighter because of the caring attitude and strong commitment of so many.

Our Mission is to provide financial assistance for surgery and treatment to individuals diagnosed with Breast Cancer, who are uninsured or under-insured.  We capitalize the 'B' and 'C' in Breast Cancer because we want to bring attention to it.

Our Vision is that the strength and longevity of the organization will continue to grow, enhance lives, and replace the anguish of individuals who fear they will not be able to afford treatment for breast cancer with comfort and hope.

Nancy O’Neill, Founder of Friends In Pink Pink


Pink Tie Friends, Inc. dba Friends In Pink is a not-for-profit 501(c) (3) charity. It was formed by a dynamic, vibrant group of cancer patients, survivors and supporters. Their intention was to make a difference for breast cancer patients of Florida’s Treasure Coast. Nancy O’Neill, our founder was inspired by the compassionate, competent care she received while being treated for Stage 3 breast cancer. She wanted to do something to give back to her community, those diagnosed with breast cancer who lack adequate health insurance and needed financial assistance.

Friends in Pink began as the Friends of the Breast Care Center of the Treasure Coast